What use is twitter?

One of the things about Twitter is the fact that it is really difficult to define. It is seen by those not familiar with it as a means of sending short SMS style messages to friends online. Others think that it’s just another social networking site while some deem it to be a method of free advertising for companies. Indeed it is all of these things but there are even more ways to use Twitter.

In terms of advertising, Twitter does not allow you to splash messages all over other people’s profiles. You need to have ‘followers’ in order for them to see what you’re doing. Without any viewers, advertising is ineffective. This means that companies still have to work hard to sell their products which can only be a good thing. Yet if you are successful in getting ‘followers’, you can use Twitter to direct traffic to your website which should greatly improve revenue generated from sales.

Twitter is also a fantastic tool for improving your company. For example, if you are in urgent need for a good marketer to join your team, you can send out a message which will be picked up by interested parties. In this manner, you will be able to interview and hire freelancers. You can also get free advice from other members. For example, if you have a website that you have recently constructed, you can ask other users to evaluate the site and offer suggestions. This free, unbiased advice is invaluable as you will understand whether web surfers will find your site appealing and if not, you may be given good ideas in how to alter it.

You can also use Twitter to manage your business. It can be hard to run a company with dozens of freelancers on your books from all around the world but you can communicate with all off them quickly and effectively by sending short tweets. If you need to get the word out about a product, Twitter can do this too. All you need to do is set up a Twitter feed in order to tell your customers about a new product you have coming out.

Finally, of course there is always to social networking element. With hundreds of millions of users, Twitter is one of the best ways to meet new friends with similar interests. It is also the best method of business networking on the planet because it is the new forum for companies. With Twitter, you can converse with other great minds in your field, perhaps even collaborating on new projects.

Yes Twitter does not provide one function, it offers so much more to its users than just the sending of short messages. Friendships, business partnerships and the successful running of a company can all be achieved via Twitter.

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